Leading promotional marketing agency, Benamic, today announced the launch of an innovative new HR recognition platform, Workbloom, along with the expansion of its international team.

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Workbloom is designed for HR teams and makes employee recognition simple, strategic, and scalable. From customisable rewards to centralised recognition and real-time insights, Workbloom helps HR teams build connections, boost engagement, and drive retention without adding complexity.

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“Too often, great work goes unnoticed - especially in hybrid or remote environments.” said Julian Morrison, CEO at Benamic and Workbloom. “Workbloom solves this by centralising recognition, celebrating achievements, and delivering real-time insights so organisations can proactively celebrate their people.”

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“We’re empowering manager-led recognition from the ground up, offering personalised, meaningful rewards that truly resonate - whether it’s vouchers, prepaid cards - backed by real-time analytics.”

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“Our mission is to make employee recognition simple, strategic, and scalable, helping HR teams build lasting cultures of appreciation without complexity.” Morrison says, “With multi-currency support, Workbloom adapts effortlessly to your existing HR ecosystem and your global workforce - making recognition both efficient and inclusive.”